B Corporations – What are those?

Ever hear of B Corporations? What are they and why do they matter?

Here is the official definition of B Corporations (B Corps) from B Lab:

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.”

I like to think of these companies as for-profit, nonprofits. They have a social and/or environmental mission. They consider profits AND people.

To be a B Corp, a company must undergo significant assessment to prove that they actually aim to accomplish good, not just make money.

B Corporations are focused on creating a sustainable economy, a sustainable environment, a sustainable society. A sustainable world.

The official B Corporation certification logo

When you see this label above, you can be sure that the company and product are better impacting the world in some way, whether that be for workers, consumers, government, environment, or community.

Here is a link to B Corporation so you can get a detailed look at what companies must do to get certified and more about the movement.

There are a ton of B Corporations you can support with quality products. You might be using some already! While there are many lists you can find by a simple Google search, here are some of my favorites:

  1. Thrive Market – a one stop shop for groceries.
  2. Navitas Organics – need a superfood powder? go here.
  3. Traditional Medicines – I love their teas.
  4. Athleta – quality sports clothes.
  5. Tillamook – my favorite ice cream!

That’s all for now!

As always,

In Soil We Trust,



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